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(PRINCETON, NJ – September 14, 2012) Since 1991, homeowners throughout New England and the Mid-Atlantic have had the pleasure of working with Knight Architects, LLC. The Princeton, NJ based architecture firm specializes in residential renovations, additions, and new construction. They are a full service firm providing design, zoning analysis, master planning, space planning, construction documents, bid phase coordination, and construction administration services. Their reputation for quality, style, and functionality has earned them the reputation as one of the premier architectural firms in the area. Palm Tree was eager to help Knight Architects showcase their impressive portfolio by building an aesthetically pleasing website that is powered by state-of-the-art technology, capable of growing with the firm.
With a portfolio like Knight Architect's, full of high-quality professional photographed homes, Palm Tree designed a simple and elegant layout that allowed those images to be the primary focus. The minimalist design approach lends itself to a very user-friendly experience when navigation through the website and browsing the separate image galleries for each of three main portfolio sections--Renovations and Additions, Knight Classic Homes, and Historic Renovations. When users dive deeper into individual projects under the abovementioned sections, they are greeted with a new interface for viewing additional images and learning more about the project's details. The palette of subtle grays infused with bright green echoes Knight Architect's well established brand.
As previously mentioned, Knight Architect's portfolio is truly impressive, but with new projects being completed continuously that portfolio will continue to grow. With Palm Tree's GoSystem powering the website, Catherine Knight and her staff can add new projects to their website with ease. With custom designed apps for the Homepage Photos, Project Portfolio, and Individual Page Photos, they can create new portfolio entries, upload and crop images, and edit project descriptions all within the GoSystem without ever needing to look at a single line of code. The GoSystem technology has turned what was once a dreaded task that could take weeks to complete with their previous website into a process that now only takes a couple of minutes.
With Palm Tree's GoSystem technology at the helm, clean, dynamic, and relevant title tags, URL strings, and description tags are automatically produced for each page of the Knight Architect's website. Catherine Knight and her staff also have the capability of tweaking these automatically generated SEO elements as they see fit right within the GoSystem. Since this was a website re-design, an important step in the process was to create and implement a list of permenant 301 redirects to send visitors from the URLs of the old site to the corresponding page locations on the new site. These protect Knight Architect against 404 errors from sites that link to pages on the previous website. 301 redirects also alert search engines that they can stop indexing the old URLs and update their results with the new ones.
“As an architect and designer it was only natural that I would have some very specific visions for our new website,” states owner Catherine Knight. “Thankfully I made the right choice by choosing Palm Tree, a team of true professionals that proved they were more than capable of turning my vision into a website far better than I could have ever imagined!”
We strongly encourage readers to take a moment to browse the beautiful work of Knight Architects by visiting www.knightarch.com.