Palm Tree selected to re-brand the Connecticut Recreation & Parks Association

It’s not simply that CRPA boasts a membership of over 600 professionals in cities and towns across Connecticut, for which Palm Tree needs to help facilitate communication -- their members represent agencies, practitioners, students, businesses and interested citizens in all levels of service in the parks and recreation field, including public, private, therapeutic, commercial and educational settings -- or that we’ll get to work side-by-side with the amazing leadership there.  What’s most compelling to us is the prospect of branding an organization that truly enhances the quality of life in Connecticut.

To share our vision of CRPA in this short announcement just isn’t possible, as the research and branding is projected to take 5-6 months to completion.  But the summation of our vision is this: the Connecticut Recreation and Parks Association, more than 65 years after its inception, has an opportunity to become the exemplary Professional Parks and Recreation Network  network.

Our project will involve systematizing processes, using creative design and professional re-branding led by our in-house creative team, pioneering the use of new technologies, leading initiatives in effective communication, and restructuring the modern way that the general public can easily find a way to enjoy local recreation.  In short, the opportunity here is to transform a historical institution into a vanguard.

Over the next few weeks, we’ll be conducting focus groups to learn more about what CRPA should be to its members. For now, we’re blazing forward eyes-wide-open in what we know will be a fulfilling project not just for us but for all of Connecticut’s parks and recreation.

Here’s to the next 65 years!